Archive for May, 2010

iphone app development

Wednesday, May 19th, 2010

The iPhone is an amazing device and I wouldn’t be without mine.  It’s by far the best gadget I’ve ever bought – and I’ve bought a lot of gadgets!  As iPhone App developers we receive a lot of calls from people thinking that they have the perfect application.  I just wanted to write a few comments about what shapes our early design and development thoughts when you call us to discuss us working with you on the development of your iPhone app.

Apple has already spent a lot of time thinking about how to present information and build interactive and creative applications on the iPhone. The bundled applications that come with the iPhone are the results of many, many hours of research and work. Look at them in detail (as we have) and try to apply these user interface basics as you think about the design and development of your iphone app.

Mostly all apps for the iPhone are highly visual. This makes a lot of sense as the iPhone is a lovely device, lovely to hold, very touchable, gorgeous to look at – and a pleasure to use. We start by sketching out a framework of how your iphone app might look, feel and work. At first this is done with good old fashioned paper and pen, then once we’ve got that worked out we’ll mock up some visuals using Photoshop.  This allows our clients to know what the app will look and feel like before we’ve written a line of code.  We pass this information about the app to our iphone development and programming team with detailed instructions on:

  • The type of layout each app screen should have
  • The buttons or options on the screens
  • The actions associated with each button or menu item

So if you want to be ahead of the curve then why not jot us down a sketch using pen/pencil & paper and fax it over to us.  The exact shape and format of your screen sketches doesn’t matter. As long as they are legible, it’ll be a big help.  But don’t worry if you don’t think you can – we’ll do this ourselves too when we discuss your iphone app development with you.

From a programming perspective, some things are easier to do in an iPhone app, while other seemingly simple things are very time consuming.  This may make a difference in the design and appearance of your app and we’ll explain this as we guide you through the early stages of your iphone app development project.  This will mean that we complete your app on time and on budget.

You can find details of our iphone app development here.

Loughborough Business Showcase event

Thursday, May 13th, 2010

Come and meet Signature Digital at the Loughborough Business Showcase on Tuesday the 18th May 2010 at Imago Loughborough.

You’ll be able to see our new banners that bring our website, stationery and brand together. Brand is an important challenge for any business, and as a design company it’s imperative that ours is spot on!

Since exhibiting is a powerful extension of your company’s advertising, promotion, public relations and sales function, that automatically means it is an excellent way to enhance brand awareness. Everything your company stands for, no matter how large or small, is being exhibited on the show floor. There should be total consistency, congruity, clarity and focus in every aspect of your exhibiting program, before, during and after the show. Consider three important points to integrate brand awareness into your tradeshow programme:

1. Consistency and repetition are vital in creating brand awareness. People buy brands they know and they trust!

2. Ensure that all your marketing and promotions are consistent and have your logo, colours, typeface, slogans and characters. Everything you develop should have the same look and feel.

3. How your company, products and services is perceived is a major factor in their choice of brand preferences and their buying behaviour.

We’re experts and linking through your branding to your logo, website, stationary and brochures. Some people we meet don’t mention their website address as they are embarrassed at how it presents their company… if that’s you then why don’t you book in a website review from Signature Digital so we can get you back on track.

Look out for our stand at Loughborough on the 18th! Come and say hello.

New Signature website launched!

Thursday, May 6th, 2010

Welcome to the first post on our new blog. You may not have heard of us before, so will explain a little of our history…

We started life as Rowleys IT Services Ltd, which has been around in Leicester since 2002 offering IT support, backup solutions, network installations and more… In recent times Rowleys IT expanded to offer a full website design service including ecommerce, SEO and email marketing.

Both divisions of the business have performed great, and we decided to take the decision of splitting the two into different brands. And so, welcome to the birth of Signature Digital!

Signature focus solely on the website and digital design projects, more of which you can read about on our Services page. We’re still part of Rowleys IT Services Ltd, just a different team with a different skillset.